Business · Bondi
Commercial Controls
Quoted, approved, committed, spent and delivered are different.
Vendor approved · $2,750
Keep the definitions beside the numbers
- Approved investment
- $2,750 · vendor approval recorded
- Service commitment
- $2,400 · production and media booked
- Actual spend
- $1,620 · media snapshot 15 Oct
- Remaining funds
- $350 uncommitted · $780 committed but unspent
- Pipeline
- 8 opportunities · 3 active campaigns · 1 awaiting media
- Attribution
- Tracked link and CRM source · not a causal estimate